Content Marketing

Wisconsin's Great River Road

The Wisconsin Department of Tourism requested an article for a paid supplement that would highlight attractions along the state's portion of the Great River Road. The client needed a quick turnaround, and I was able to propose an acceptable idea and complete the assignment on deadline. While the client did not provide any data about the campaign, they said that it was one of their best issues.

Web Copy

Tablet Weaving Master Class

A tablet weaver requested promotional copy for a website to advertise a new class he developed. After researching his target audience, I wrote copy that emphasized the experience of personalized instruction and that highlighted his expertise as a weaver and teaching skill.

Email Marketing

Mobile Coolers

This is a sample of a promotional email that I drafted for a class. The email targeted independent restaurant owners who would be interested in a new, mobile cooler for their kitchens.